In This Issue:

Exhibit in the Local Business Tent at the Corks & Crafts Event – 9/28/19 

Expert Marketing Advice over a cup of morning coffee 8/7/19 - NWHCC event

How to Get the Most from Your Marketing Budget

Marketing 101: A Guide to Winning Customers

Exhibit at the Hanover Park Local Business Expo (at Corks & Crafts)
 
Wine, beer, food, arts & crafts, music…. And YOU!

Held in conjunction with the Village’s 60th Anniversary celebration, last year’s Local Business Expo was a great success!  This year, our Local Business Expo is part of the popular Corks & Crafts event which will be held September 28, 2019 at the Hanover Park Sports Complex.   Admission to the festival, including the Expo, is FREE. 

Only 30 tables available.  Registration is filling up, so don’t delay.  To exhibit in the Local Business Expo Tent, complete this Form, or contact the Community & Economic Development Department at (630) 823-5780. The vendor deadline is August 30, 2019; cost is $50.

El Cafecito: Marketing Strategy Roundtable

The Northwest Hispanic Chamber of Commerce invites Hanover Park businesses to come out and join them for a morning cafecito (cup of coffee) full of masterminding along with an expert sharing personal advice and tips on the topic of Marketing Strategy.  Bring all your questions on the topic of marketing.  Invite a friend and bring your business cards.  And, for more information on the Northwest Hispanic Chamber of Commerce, check their website.  All are welcome. Visit their website.

Date:               Wednesday August 7, 2019
Time:              9:00 AM
Location:        Country Style Donuts, 1519 Irving Park Road
For info:         email joinus@nwhcc-il.org, or Tia Juarez 630-708-0694
Register:        No cost, but please register here.

How to Get the Most From Your Marketing Budget

Are you getting good results from your small business marketing? If your results are falling short of your expectations, perhaps it’s because you’re not investing enough money in your marketing campaigns. The average business spends 1.08% of its revenues on advertising, with variations from industry to industry.

How much money should a small business spend on marketing annually, and how can you make the most of your precious marketing budget?  Here’s a link to some industry averages.  And, read more on this topic here: Read more

Marketing 101: A Guide to Winning Customers

Need help with market research? The Small Business Administration has posted a 30-minute class you can take for FREE.  The course covers market research and marketing strategies that can help you learn how to reach a broader customer base and expand your market.